Here is a great point about getting linux into schools early. I know that I was originally very wary of switching to Linux because I had grown intimately familiar with Windows and Mac during my high school and early college computing. The first real key for me was actually using a Mac with OSX on it. I became entranced with the power of unix tools like rsync and quickly attempted my first linux install on an unused computer. It failed miserably, mainly because I didn’t have any use for a server, and I was perfectly happy with my Powerbook.It wasn’t until alter when I started experimenting with Mythtv and then had to give up my powerbook and return full time to my desktop computer that I took a fresh look at linux.
It is no secret to mainstream marketers that the key to successful product marketing usually lies somewhere in junior high. If you get kids hooked on the Penguin before they are 15 then they will be hooked for life.